The MEDIA Class Of 2017

The Ghanaian media landscape has over the past couple of years grown beyond leap and bounds. It has evolved from a few media outlets controlling the flow of information to include gatecrashers as well as change agents looking to tell a different sort of story. These individuals in a way or the other continue to…

The INFLUENTIAL Class, 2017

Marketing in Ghana has experienced tremendous growth and boost over the past 5 years. This growth has been steered and led by a class of young creative teams who don’t settle and don’t have it in their nature to compromise. While they continue to challenge the system and make their hold on marketing more hard…

KWAHU AND THE CROWDED EASTER BRAND FIESTA

    The marketplace is crowded. There is a lot of clutter and the consumer suffers from more than their fair share of offers, content and all that come in-between. They get bombarded each time by brands who speak at them and those that attempt to interact with them. Most of these brands look for…

VIP TRANSPORT MAKES A CASE FOR BOLD MARKETING THINKING

The inter-city transportation sector of the Ghanaian economy has not been as competitive like the early 2000s when the country experienced an explosion from STC to OA Transport to Ford Private Vehicles to M Plaza to VIP and VVIP. The urge for these transport companies to introduce innovative and market defining moves fueled very competition….

MARKETING PROJECTIONS IN 2017

  Coming back from the first digitally contested election in the history of Ghana, 2016 say a lot of changes in marketing thinking and platform adjustments. The political system took an interest in selling and really communicating while brands also made it a point to take advantage of the slightest space to be exploited. There…

MARKETING IN 2016, THE WINS AND THE AWES- BRANDS

  It has been a spectacular year of brilliant marketing, bold decisions, and inspiring adventures. Some brands took the risk, others choose to go with the flow and the rest just stood by and allowed time to pass them by. These decisions and lost times came together to produce a year that has introduced some…

THE BUSINESS OF FOOD

  For the foodies, it is an art form, highly sophisticated and deeply cherished from the slicing of ingredients to the savoring of every single aroma. The cooking process should in no way be rushed or distorted although, in the confusion, something wonderful might just jump at the cook or the one about to do…

Woodin And The Soul Of A Dying Brand

    Growing up, Woodin was a cool brand, it was the coolest of the cool and it was the brand you went for if you wanted to stand out among the lot. It had prestige and spoke more than it was marketed. The fabrics came in all sorts of beautiful patterns, nice shades and…

IN DEFENSE OF KASAPREKO’S QUEST TO DOMINATE

  Time and time again, there are individuals who have taken the great strides of starting revolutions that mostly outlive them and extend into the everyday thinking of the everyday person. In this sphere is where Kasapreko finds itself. Starting off as a locally assorted beverage maker back in the late 80s and early 90s,…

THE RUSH/BETA MALT EXPERIENCE & THE BOTTLING EVOLUTION

We are in an interesting time and at a brilliant point as far as marketing and consumerism are concerned. People have attained new taste buds and interesting state of mind when it comes to the same things about a year ago was cool and fine. Among the sweeping changes are the evolution of packaging and…

What Corporate Ghana Doesn’t Get About Movie & TV

  Last year, Tigo Ghana went hard on music, creating a platform for people to meet and play in the thought of happiness. It was interesting for a sleeping giant to finally bring some life into the arts. But while it helped establish an already established house, another equal foundation of our art faculty was…

Coca-Cola and The People

Coca-Cola is the king. It is the undisputed king of fizzy, soda drinks and has been for a very long time. With their happy laced commercials and great marketing campaigns that get you excited even before a chilled drop hit your throat has done more to our imagination done we are willing to say. They…